Dolce & Gabbana: Three-Year Creative Residency

Each session offered guests a deeply personal, immersive retail journey. Beyond handbags and sneakers, I extended this artisanal service to customising belts, wallets, and personalising premium apparel directly within our styled workshop environment. Clients often viewed these pieces as investment-grade assets, and I was frequently requested to sign items, cementing the artisanal collaboration between the house, the collector, and the artist.

Live product personalisation and immersive retail activations across London's most iconic flagship stores over a three-year tenure.

A benchmark luxury brand activation featuring live product personalisation and immersive retail experiences.Over a three-year residency, I transformed the guest journey across London’s most iconic flagships, including Harrods, Bond Street, and Sloane Street. As a featured artisan within immersive, Italian market-style takeovers, I provided live, atelier-style customisation of handbags and sneakers for international clients and VIPs. My bilingual capability in Italian allowed for seamless collaboration with boutique teams, further enriching the authentic brand experience.

ARTISTRY

Capturing moments in vibrant art at events.

Illustration

Creativity

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© 2026 Sonya Parra

Sonya Parra Illustration logo, featuring an original fashion illustration
Sonya Parra Illustration logo, featuring an original fashion illustration