Events Portfolio

Experiential Collaborations & Luxury Activations

Luxury BRAND personalisation

Luxury Retail & personalisation

Bespoke floral personalisation on a Dolce & Gabbana Sicily bag by experiential artist Sonya Parra.

Live footwear personalisation and bespoke fashion illustration by Sonya Parra for Dolce & Gabbana

Luxury Retail & personalisation

As an experiential artist, I was commissioned to bridge the gap between Montblanc’s precision and Ferrari’s automotive heritage. I delivered a luxury brand activation that elevated the product narrative and drove deep guest engagement.

Montblanc x Ferrari Stilema SP3 Launch; Luxury Brand Activation

Dolce & Gabbana Sicily Bag Personalisation

Acting as an experiential artist for Dolce & Gabbana London, I provided a high-end guest experience by transforming iconic accessories into bespoke works of art at stores including Harrods, Bond Street, and Sloane Street. This luxury retail activation served as a sophisticated engagement tool, deepening client affinity through personalised, couture-level service.

I curated a series of luxury retail activations across Dolce & Gabbana's flagship London locations, including Harrods, Bond Street, and Sloane Street, to deliver bespoke live illustration. By focusing on the direct, real-time personalisation of footwear, I facilitated an immersive, high-end guest experience that prioritised exclusivity and brand connection for high-net-worth clients.

Dolce & Gabbana Sneaker Personalisation

Corporate Event Illustration

Buckingham Palace Road Office Party

Illustrating at a stylish office party just a stone's throw from Buckingham Palace, providing guests with custom portraits as a unique memento of their special event.

London Garden Party

Westminster Abbey Garden Party

Capturing guests at a beautiful garden party in the historic grounds of Westminster Abbey. Each fashion illustration became a cherished, personalised keepsake of a memorable day.

live fashion illustrations at Searcys exclusive press launch and client celebration, by sonya parra

LUxury Event Illustration

Searcys Annual Press Launch & Client Celebration

Delivering live fashion illustrations for Searcys annual press launch and client celebration, providing guests with custom portraits as a sophisticated memento of the luxury event.

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Retail & Customisation

British Heart Foundation Window Painting

My journey to becoming Europe's first coffee portrait artist is a testament to the unexpected power of combining passion, persistence, and a dash of daring.

Her_Majesy_The_Queen_Sonya_Parra_illustrator

PIONEERING Retail & Customisation

Europe's First Coffee Portrait Artist

My journey to becoming Europe's first coffee portrait artist is a testament to the unexpected power of combining passion, persistence, and a dash of daring.

London Garden Party

Westminster Abbey Garden Party

Capturing guests at a beautiful garden party in the historic grounds of Westminster Abbey. Each fashion illustration became a cherished, personalised keepsake of a memorable day.