Events Portfolio

Experiential Collaborations & Luxury Activations

ricky-hall_jimmy_q_hipster-illustration-by-sonya-parra

Live Fashion Illustration & Luxury Event Artistry

Explore a selection of live illustration commissions, luxury brand activations and bespoke event experiences created for leading brands, retailers and private clients. From fashion-inspired guest portraits to personalised luxury products, each commission is tailored to the event, audience and creative brief.

Use the filters below to explore past residencies, private showcases, and specialised live illustrations by event type, drawing style, session duration, medium, or location:

Browse By Year
2026
2025
- Cartier at the V&A – Summer Soirée
- Disney- A Thousend Blows Immersive Event
- Searcys
- Wave Awards 2025- Marella Cruises
- Reddit- Customise Your Sneakers Workshop
- Auzzie Hair Care
- TJK- Bratz Doll Style
2024
- Ferrari & S & K Berry Wealth Management Ltd
2023
- Montblanc x Ferrari
- British Heart Foundation
2022
- Wombles
Earlier Work

Explore the work
Event Type
- Luxury retail activations
- Brand press launches
- Influencer events
- Private celebrations and galas
- VIP specialist talks and masterclasses
Drawing Style & Theme
- Atelier-style guest portraits
- Fine jewelry and product studies
- Themed collections (such as the African-inspired Pragnell showcase)
- Window Painting
Duration & Session Length
- Short-format rapid sketching
- Extended VIP & Celebrity individual sittings
- Multi-hour or multi-day residencies
Medium Used
Location
- London flagships
- Regional luxury showrooms (such as Stratford-upon-Avon, Leeds)
- International destinations

Events & Project History

"Sonya is a highly talented individual; her work is beautiful, impressive, and well-presented.

She is always well-prepared and effectively communicates what she is about to do.

Her reliability and professionalism are commendable.

I will be using Sonya's services again in the future." Anthony Jarvis

Luxury BRAND personalisation

Luxury Retail & personalisation

Bespoke floral personalisation on a Dolce & Gabbana Sicily bag by experiential artist Sonya Parra.

As an experiential artist, I was commissioned to bridge the gap between Montblanc’s precision and Ferrari’s automotive heritage. I delivered a luxury brand activation that elevated the product narrative and drove deep guest engagement.

Montblanc x Ferrari Stilema SP3 Launch; Luxury Brand Activation

Dolce & Gabbana Sicily Bag Personalisation

Acting as an experiential artist for Dolce & Gabbana London, I provided a high-end guest experience by transforming iconic accessories into bespoke works of art at stores including Harrods, Bond Street, and Sloane Street. This luxury retail activation served as a sophisticated engagement tool, deepening client affinity through personalised, couture-level service.

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official resident artist

London Fashion Week 2014

As the resident artist for Samsung at London Fashion Week 2014, working within the VIP suite involved sketching high-profile figures, designers, and editors live on the Note Pro 12" tablet. [Read the full London Fashion Week 2014 case study for the complete story and illustration gallery.]

Corporate Event Illustration

Buckingham Palace Road Office Party

Illustrating at a stylish office party just a stone's throw from Buckingham Palace, providing guests with custom portraits as a unique memento of their special event.

live fashion illustrations at Searcys exclusive press launch and client celebration, by sonya parra

LUxury Event Illustration

Searcys Annual Press Launch & Client Celebration

Delivering live fashion illustrations for Searcys annual press launch and client celebration, providing guests with custom portraits as a sophisticated memento of the luxury event.

Live footwear personalisation and bespoke fashion illustration by Sonya Parra for Dolce & Gabbana

Dolce & Gabbana Sneaker Personalisation

Luxury Retail &personalisation

I curated a series of luxury retail activations across Dolce & Gabbana's flagship London locations, including Harrods, Bond Street, and Sloane Street, to deliver bespoke live illustration. By focusing on the direct, real-time personalisation of footwear, I facilitated an immersive, high-end guest experience that prioritised exclusivity and brand connection for high-net-worth clients.

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Retail & Customisation

British Heart Foundation Window Painting

My journey to becoming Europe's first coffee portrait artist is a testament to the unexpected power of combining passion, persistence, and a dash of daring.

Live watercolor fashion illustration by Sonya Parra of a blue dress being painted at an event in London

PIONEERING Retail & Customisation

Europe's First Coffee Portrait Artist

My journey to becoming Europe's first coffee portrait artist is a testament to the unexpected power of combining passion, persistence, and a dash of daring.

London Garden Party

Westminster Abbey Garden Party

Capturing guests at a beautiful garden party in the historic grounds of Westminster Abbey. Each fashion illustration became a cherished, personalised keepsake of a memorable day.