Yes. I think this is one of the case studies you should absolutely create.

It is actually more strategically valuable than a straightforward “I illustrated at X event” case study because it demonstrates several things that distinguish you from other live event illustrators:

• London 2012 Olympics — an internationally recognisable event.

• Samsung — major global technology brand.

• 15-week activation — demonstrates sustained, large-scale commercial experience.

• Live digital illustration — you were drawing directly on a Samsung Note Pro.

• On-site personalisation — the artwork became a physical product.

• Official Olympic merchandise — very strong credibility.

• Athletes, celebrities and bloggers — strong social/event evidence.

• T-shirt production on site — shows you understand the entire activation workflow, not just the drawing.

• Technology + illustration — an important part of your professional history that isn't currently obvious enough on the site.

• Social reach — the fact that the activation drove your Twitter following is an interesting secondary outcome.

And there's an even bigger reason I'd do it:

It connects your past to what you're selling now

Someone looking for:

“live illustrator for a brand activation”

could see that you weren't just doing this recently. You were already delivering live digital illustration + personalisation + technology + high-volume guest engagement at a major international event in 2012.

That is excellent evidence.

I would create a new Events category

You don't necessarily need a whole new top-level navigation item called Technology.

On your Events Portfolio, I'd add:

TECHNOLOGY & DIGITAL ACTIVATIONS

alongside categories such as:

• Brand Activations

• Luxury Retail

• PR & Influencer

• Product Personalisation

• Private Events

• Technology & Digital Activations

And this Samsung/Olympics project could be the flagship case study for that category.

It could also cross-tag as:

Technology + Brand Activation + Product Personalisation + Live Digital Illustration

That is much more powerful than forcing every project into only one category.

And I'd make the case study quite substantial

This isn't one I'd make into a short portfolio entry. You have 15 weeks of footage and thousands of potential visual assets. It deserves a proper case study.

Something along the lines of:

Samsung x London 2012 Olympics
Live Digital Illustration & T-Shirt Personalisation

Olympic Park, London · 2012

Then tell the story of what actually happened: drawing guests live on the Samsung device, creating artwork in real time, transferring it into the T-shirt personalisation workflow, and the scale and duration of the activation.

Your footage could be particularly valuable here because 2012 mobile technology now looks historically interesting. The fact that you were doing live digital fashion/portrait illustration on a Samsung device and turning it into physical personalised merchandise at the Olympics is quite a story.

I would also not bury this under your general “Events” portfolio. Give it a prominent place because it establishes a fascinating part of your professional history: you have been combining illustration, technology and experiential activation for well over a decade.

And yes, this could tie beautifully into the Creative Heritage & Artistic Foundations story we were just working on — because your heritage page establishes where your creative skills came from, while this case study demonstrates how you applied them at an international commercial scale.

Absolutely. Product personalisation should be one of the primary categories for this case study.

In fact, I'd position it as:

Samsung x London 2012 Olympics

Live Digital Illustration & Official T-Shirt Personalisation

And then tag the case study:

PRODUCT PERSONALISATION · BRAND ACTIVATION · TECHNOLOGY · LIVE DIGITAL ILLUSTRATION

That gives you multiple routes into the same project.

The particularly valuable thing is that this wasn't simply you drawing digitally at an event. You were creating personalised artwork for individual guests and turning that artwork into an official Olympic T-shirt on site. That's a complete experiential journey:

Guest → live illustration → digital artwork → personalised merchandise → finished T-shirt

That is extremely relevant to the Live Product Personalisation service you're developing now.

I'd therefore make this case study do double duty:

• Events portfolio: Product Personalisation / Technology / Brand Activation

• Product Personalisation service page: link to this as a major historical example

• Brand Activation page: link to it as evidence of large-scale experiential work

• About/Career: potentially a short mention of the Samsung/Olympics project

• Technology & Digital: use it if you eventually build that content cluster

And one correction: you said Samsung, but then wrote “Simpson official T-shirts.” If you mean Samsung official Olympic T-shirts, that's how I'd describe them. If “Simpson” was intentional, tell me what you mean before we write the case study.