The Live Experience & Timeline

London Fashion Week 2014 Live Illustration

The Setting & Concept

The Keepsake & Collaborations

Preserving physical copies of these illustrations created a lasting archive of work, from which enduring professional relationships and collaborations were born.

Guests received personalized digital fashion illustrations delivered directly to their email in real time, serving as a bespoke souvenir from the Somerset House activation.

The collaboration merged traditional fashion illustration techniques with advanced mobile technology, positioning the artwork as a focal point for media and VIP engagement.

Custom digital signatures and branded layouts integrated sponsor elements seamlessly into the final portrait assets.

As the official resident artist for London Fashion Week 2014, working directly within the official event VIP suite provided an exclusive platform to create live illustrations for Samsung using the Note Pro 12" tablet. The activation took place across three dedicated Samsung rooms and the Rotunda area in the West Wing of Somerset House during London Fashion Week from February 14 to 18, 2014.

The fast-paced environment engaged a high-end fashion crowd, including prominent celebrities, models, designers, journalists, influencers, and media personnel. The activation included drawing celebrities, editors, bloggers, designers, and famous models on site, alongside going live into major catwalk shows such as Vivienne Westwood.

The live digital workflow utilised the Samsung NotePro 12.2, showcasing its expansive screen and multi-window capabilities to guests.

Capturing high-profile figures like Dianne Pernet and Jefferson Hack live during a post-show interview added a dynamic layer to the event presence. Live moments expressed eloquently through rapid portraiture, gathered guest signatures directly on the digital device, and instantly emailed the finalised artwork.

Illustrating notable personalities including Gracie Opulanza, David Gandy, Ricki Hall, Jimmy Q, Pippa Bunny, Kate Moss, editor Lisa Haynes, director Nova Dando, Danubia Sousa, Josie Smith, and blogger FriChic formed the core of the live portraiture.

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eModno "Sonya Parra takes us behind the scenes, capturing the unique atmosphere of London Fashion Week through her sketches of guests and stylists. We immediately recognized her keen eye for detail and distinct artistic perspective." Read Feature